
Mission
Provide to the market, while personal protective equipment specialists, a wide and innovative range of complementary products – from professional footwear to clothing - promoting the overall well being of the user, as well as added value and sustainability of the field.
Vision
Lead innovation, production and marketing of personal protective equipment, harmoniously allying safety, health and comfort to prestige and distinction.
Values
Luso (Portuguese*) - As a premise of our identity intrinsically Portuguese.
Activo(Active) - As a proposition of our performance and the genuine commitment of all.
Verdade(Truth) - In support of our commitment and closeness to customers.
Ousadia(Daring) - How vector research, development, innovation and intrinsic quality of our products.
Responsabilidade(Responsibility) - As a guarantee of our relationship with society and the environment.
Ordem(Order) - As a factor of distinction and quality service.
* Luso is a mythologic character, Baco's companion and founder of Lusitânia, name given in ancient times to the west territory of the Iberian Peninsula (later the Spanish "Portucalense County" and, since 1128, the Portuguese Kingdom).

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