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The success of the innovations introduced by LAVORO at the A + A fair at Düsseldorf also echoed in the Portuguese press, particularly in two of the most important Portuguese business newspapers: “Diário Económico” and “Vida Económica”, which highlighted its presence in Germany for twelve times in a row.
“Diário Económico” stressed that international markets absorb 90% of ICC-LAVORO’s production and the desire of the brand to reach 50 countries in 2012, continuing a strategy for success: a commitment to constant innovation. The increase of models specially developed for ladies such as Glamour or the brand new LAVORO CUP range (inspired on soccer boots), a tribute to the Portuguese success in this sport, were some of the products highlighted by the newspaper.
“Vida Económica”, together with the conquest of new markets and product innovations in the field, preferred to emphasize the "corollary" of LAVORO’s investment in the "healthy shoes" segment : SPODOS, the first podiatry and biomechanics lab set up within a professional footwear enterprise (developed in partnership with AMI | Private Hospital of Guimarães). "For long we are trying to remain immune to global market trends, moving up the added value scale and are entitled to a continuing tradition of innovation through unique solutions and products in several different types," said Teófilo Leite, the chairman of the administration board of ICC – LAVORO to “Vida Económica”.