LAVORO is perfectly tuned with the new campaign of the Portuguese Association of Industrial Footwear Components and Leather goods and their substitutes (APICCAPS) to promote Portuguese footwear. If the campaign presents Portuguese footwear industry as the sexiest in Europe and rely on symbols of the Portuguese culture to promote it, the activity of Lavoro demonstrates how you can, even in the segment of professional footwear, design and produce seductive models, such as Glamour, the new range for ladies, or LAVORO CUP, whose dynamic lines attract, enchant and conquer not only the passionate world of football but also anyone who appreciates products with a revolutionary character and daring. The spirit of the brand is also evident in its new catalog building.There the Discoveries, the cradle of Portuguese nationality, the status of European Capital of Culture 2012 awarded to Guimarães, some of the greatest symbols of national architecture and character references of Luso are exalted as some of the brand values.

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