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ICC highlighted in the press.
The newspapers “Expresso” and “Vida Economica” recently conducted two journalistic studies where innovation and performance of brand Lavoro from ICC were noticed.
“Expresso” highlighted the proclamation of a new paradigm for safety footwear, which is reflected in the formula FHF, or "functional", "healthy" and "fashion" and replaces the previous one of the three Fs, as amended following the replacement of the concept "funny". To understand how the professional footwear can respond to chronic diseases such as obesity and diabetes and contribute to activating blood circulation, read “Expresso” attached.
“Vida Economica”, chose to highlight the brand's expansion plans of Lavoro, which has ambitious plans for the Serbian market, but also to other regional countries such as Bosnia, Croatia and especially Russia.
These and other items have also been reflected in the site of Footwear Technology Centre of Portugal (CTCP) and the AICEP, which referenced the ICC as one of the 15 largest Portuguese footwear companies, following a profile of “Expresso” on the footwear industry .