“Radar de Negócios”, public portuguese TV Channel RTPN program, decided to know the profile of modern Portuguese footwear firms and detected ICC, whose profile as a case study presented in the niche market for safety footwear. The report highlights innovations that the company introduced on its models/brands. Showed the various tests that are carried on all products manufactured. It has emphasized the strategy of product development, markets and customers, in an interview with the commercial director, Jose Freitas. Result? View the reportage and how traditional companies such as ICC managed to tackle Asian competition and capture new markets.

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